Client: Choccywoccydoodah

Brief: Images to illustrate article about Brighton in WestJet Magazine.

Visitors with sweet treats in mind head straight to Choccywoccydoodah. The chocolate shop’s red-walled interior is like a well-curated art gallery lined with tall baroque cakes and tables teeming with confectioneries like fruit creams and chocolate popcorn lollies.

Spending her days making and selling these “crazy chocolates and cakes,” co-founder and die-hard Brighton fan Christine Taylor says the town is perfect for inventive enterprises. “This is such an artistic city, with tons of original thinkers.”

It’s that sugar-rich seam of creative energy that appeals to many visitors—and ensures there’s always something new to discover. Give yourself plenty of time to explore the hidden gems, says Taylor. “Afterwards, take a stroll along our seafront and meet some of the great people who live here,” she adds.

[This story appears in the July 2018 issue of WestJet Magazine]